Customer service portal redesign
In 2023, Organisation X, A statutory board organisation that champions sustainable industrial development in Singapore, aimed to redesign its customer service portal and streamline its existing business processes, transitioning them from offline to fully digital solutions.
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ROLE
Design Lead
CLIENT
Confidential
TIMELINE
Jun - Nov 2023
CHALLENGES
How might we push the boundaries to elevate OPPO’s distinctive ‘Aquamorphic’ design to deliver a cohesive, refreshed card visual system (widgets)?
OBJECTIVES
To develop a comprehensive card visual system, consisting of 32 widget sets (across 4 different sizes, in both light and dark themes) and a card visual system logo. This system aims to create a consistent and intuitive user experience, all aligned with the ‘Aquarmorphism’ design theme, within a eight-week timeline.
APPROACH
→ Laying The Groundwork
To kickstart the project, the team organised a North Star Vision Workshop with key stakeholders to align on a unified vision. Following this, we collaborated to strategise and categorise the 53 business processes, distributing them across five sequential sprints. Each sprint, with a tight three-week timeline, would tackle around 10 business processes on average.
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