Customer service portal redesign

In 2023, Organisation X, A statutory board organisation that champions sustainable industrial development in Singapore, aimed to redesign its customer service portal and streamline its existing business processes, transitioning them from offline to fully digital solutions.

100%

Digitisation of 53
Business Processes

Digitisation of 53 Business Processes

53%

Input Fields
Reduced

Input Fields Reduced

4.7/5

Customer
Satisfactory Score

Customer Satisfactory Score

37%

Input Fields
Auto-populated

Input Fields Auto-populated

100%

Personalised
Forms

Personalised Forms

175

Real-time Alerts
& Notifications

Real-time Alerts & Notifications

ROLE

Design Lead

CLIENT

Confidential

TIMELINE

Jun - Nov 2023

CHALLENGES

How might we push the boundaries to elevate OPPO’s distinctive ‘Aquamorphic’ design to deliver a cohesive, refreshed card visual system (widgets)?

OBJECTIVES

To develop a comprehensive card visual system, consisting of 32 widget sets (across 4 different sizes, in both light and dark themes) and a card visual system logo. This system aims to create a consistent and intuitive user experience, all aligned with the ‘Aquarmorphism’ design theme, within a eight-week timeline.

APPROACH

→ Laying The Groundwork

To kickstart the project, the team organised a North Star Vision Workshop with key stakeholders to align on a unified vision. Following this, we collaborated to strategise and categorise the 53 business processes, distributing them across five sequential sprints. Each sprint, with a tight three-week timeline, would tackle around 10 business processes on average.

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Approach

Outcomes

Reflection